Yoyos campaign bears fruit

Kids fruit snacking brand Bear has launched a burst of outdoor activity to support its best-selling product Bear yoyos.

The nationwide campaign is set to reach six million consumers.

Focussing on celebrating the taste and experience of trying yoyos for the first time, the posters carry the tagline ‘taste like yummmm’.

Made with 100% fruit and vegetables, the Bear yoyo range holds a 36.4% share of the kids fruit snacking category.