Bear has refreshed its entire portfolio with a bold new pack design, aimed at improving shelf standout and making healthier snacking easier for shoppers to navigate.
At the centre of the redesign is an evolved Bear mascot, reimagined to bring more fun to shelf while delivering a more harmonised look across the range. The update includes a modernised logo, stronger branding and clearer fruit cues to help shoppers spot and shop the range more quickly.
The refreshed packs retain Bear’s focus on natural credentials, with vibrant real fruit imagery dialling up flavour appeal and clear on-pack messaging highlighting 100% fruit and no added sugar. The changes are designed to support faster decision-making for parents while increasing engagement among children.
The redesign also supports Bear’s sustainability ambitions. Reductions to films and multipack boxes across the portfolio are expected to save more than 141 tonnes of packaging annually, while freeing up shelf space for retailers to stock additional lines.
The relaunch is supported by a masterbrand marketing campaign running across digital platforms including Meta, YouTube, Amazon Prime and Disney+, alongside in-store activations at key retail moments such as Back to School and Halloween.
Alongside the new look, Bear has introduced a new 60-card, sports-themed series of Bear cards, building on the popularity of its collectibles to drive engagement and repeat purchase.
