Echo Falls has unveiled its first ever Rosé Seltzers, intended to appeal to consumers looking to moderate their alcohol consumption.
A mix of Rosé wine, sparkling water and no artificial fruit flavours, the 250ml (4.5%) cans contain only 69 kcal and are available in three on-trend fruit fusion flavours: Blueberry & Hibiscus; Strawberry & Pink Pepper; and Raspberry, Lychee & Rose.
Abigail Whithair, Innovation Commercialisation Manager at Accolade Wines, said the trend for hard seltzers is here to stay.
She added: “Combined with an increased demand for no/low alcohol products, we’re confident that our light Rosé Seltzers will prove popular with UK shoppers. This range aligns with our new ‘your friend in wine’ brand positioning, as we look to bring back younger shoppers (35 and under) to wine and navigate them through the portfolio, who we may have been lost to other categories such as gin.”
Echo Falls Rosé Seltzers are available from August 2020 in cases of 12 x 250ml cans (RSP £2).