Hot on the heels of announcing a partnership with Liverpool FC to become the club’s Official Sustainable Protein Partner, Quorn is embarking on a summer marketing campaign including national TV advertising and the return of an old favourite.
The campaign kicks off this week with the return of Quorn’s Swedish Style Meatballs (300g, RSP £2.20) following huge consumer demand.
The relaunch will be closely followed by a six-week TV advertising campaign for one of Quorn’s best-selling frozen products, Quorn Crispy Nuggets.
The advert forms part of the brand’s trail blazing ‘Step in the Right Direction’ campaign, which will benefit from a £5m investment to the end of 2020 and highlights how Quorn is making it easier for people to make sustainable food choices.
Crispy Nuggets continues to be one of the brand’s best sellers, worth almost £14m and growing +48.7% year-on-year.
The TV campaign will be supported by a partnership with Netmums that is recruiting families across the UK to the ‘Step in the Right Direction Squad’ to inspire them to reduce their carbon footprint.
Retailers interested in stocking Quorn should contact email@example.com.