Children’s snacking brand The Fruit Factory is expanding its Twists range with the launch of Tropical Fruit Twists.
The new five-pack format (90g) features a blend of watermelon, pineapple, mango and passionfruit. Made with real fruit juice, each pack contains 64 kcal and is free from artificial colours and preservatives.
The Fruit Factory is now the UK’s number two kids’ fruit snacking brand and is growing 68% faster than the category. More than 5.1 million packs were sold in the past year, making it the only brand in growth (+6%). Twists remain a key driver of performance, with a peelable format that appeals to families and fits lunchboxes.
Nearly 650,000 shoppers bought The Fruit Factory in the past year, with 70% making repeat purchases. Tropical Fruit Twists is the latest addition to the brand’s best-performing format.
Industry data shows 94% of children snack daily, with 67% choosing fruit-based options over crisps or sweets. Tropical flavours are gaining popularity, with 85% of surveyed parents saying they would likely buy a tropical-flavoured fruit snack for their child.
