Kids fruit snacking brand Bear has teamed up with the Natural History Museum for an on-pack promotion across its bestselling Bear yoyos multipacks.
Live until July, the promo gives children ages from seven to 11 and their carers the chance to sleep over at the museum for a night of exploration and adventure. Tickets to the popular Dino Snores for Kids sleepovers are available through a daily draw with every multipack of Bear yoyos, that can be entered by scanning the QR code on pack.
Other prizes include Natural History Museum merchandise and a private museum highlights tour.
Jo Agnew, Marketing Director at Urban Fresh Foods, commented: “Healthy snacks continue to gain prominence among parents, and Bear’s range is perfectly placed to capitalise on this demand.
“At Bear we share a vision with the Natural History Museum to excite and delight kids about the world around them. Providing parents and kids with healthier snacking solutions and experiences to learn new things, we’re confident this on-pack promotion will support retailers in driving purchase in the kid’s snacking aisle.”
