Batchelors Peas renews rugby league tie-in

Rugby league match

Batchelors Peas has renewed its partnership with the Betfred Super League for the sixth consecutive season.

The partnership will see Batchelors Peas continuing to drive category awareness through press competitions, money-can’t-buy prize draws and digital and social media activity.

Fans will notice the Batchelors Peas brand featured across on-pitch perimeter boards and on all official competition backdrops at more than 150 games.

The campaign seeks to increase usage and drive purchase of mushy and marrowfat peas amongst existing and new consumers, through the promotion of the products as the ideal accompaniment for fish and chips and other family favourite meals.

Batchelors Peas recently launched on Instagram to further drive usage and provide recipe inspiration for consumers.

(Image © 2020 – Super League Europe Ltd)