Purdey’s leads charge towards ‘healthier’ energy drinks
Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that aims to grow demand...
Maltesers pushes button on digital campaign
Mars Wrigley Confectionery has launched a £1.3m digital-only advertising campaign for its new Maltesers Buttons. The campaign is...
Clarity, consistency and alcohol
It’s not often that UTC agrees with drinks industry watchdog The Portman Group – in fact no one...
Copella cops new look
Copella, PepsiCo’s apple juice brand, is championing its quality, provenance and taste with a packaging refresh. The overhaul...
Portman Group says Brewdog’s Pink IPA isn’t for girls after all
A complaint about BrewDog’s special edition Pink IPA has been upheld by the Portman Group’s Independent Complaints Panel....
Nisa brings a Taste of the Orient to stores
Nisa is running a special ‘Taste of the Orient’ promotional event from July 30 until August 19. Products...
Haribo tinkers with Supermix
Haribo has updated its best-selling Supermix to include peach, lemon meringue and vanilla flavours. These sit alongside current...
David’s Kitchen sets sights on Kirkcaldy
David’s Kitchen has lodged a planning application for a new store in Kirkcaldy. The site, on the town’s...
Tesco merger yields results
A kindly reader got in touch with UTC last month to send him a pic of a new...
Retailers set to capitalise on innovation for the expanding vape generation
by Sophie Hogg, Head of Next Generation Products at blu UK Vaping is definitely trendy at the moment,...