Purdey's drinks
188 views

Purdey’s leads charge towards ‘healthier’ energy drinks

Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that aims to grow demand...

Maltesers Buttons ad
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Maltesers pushes button on digital campaign

Mars Wrigley Confectionery has launched a £1.3m digital-only advertising campaign for its new Maltesers Buttons. The campaign is...

195 views

Clarity, consistency and alcohol

It’s not often that UTC agrees with drinks industry watchdog The Portman Group – in fact no one...

Copella range
193 views

Copella cops new look

Copella, PepsiCo’s apple juice brand, is championing its quality, provenance and taste with a packaging refresh. The overhaul...

Brewdog's Pink IPA
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Portman Group says Brewdog’s Pink IPA isn’t for girls after all

A complaint about BrewDog’s special edition Pink IPA has been upheld by the Portman Group’s Independent Complaints Panel....

Nisa's Taste of the Orient promotion
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Nisa brings a Taste of the Orient to stores

Nisa is running a special ‘Taste of the Orient’ promotional event from July 30 until August 19. Products...

Haribo Supermix
190 views

Haribo tinkers with Supermix

Haribo has updated its best-selling Supermix to include peach, lemon meringue and vanilla flavours. These sit alongside current...

Proposed David’s Kitchen site
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David’s Kitchen sets sights on Kirkcaldy

David’s Kitchen has lodged a planning application for a new store in Kirkcaldy. The site, on the town’s...

Cock flavour soup
210 views

Tesco merger yields results

A kindly reader got in touch with UTC last month to send him a pic of a new...

myblu starter kit
232 views

Retailers set to capitalise on innovation for the expanding vape generation

by Sophie Hogg, Head of Next Generation Products at blu UK Vaping is definitely trendy at the moment,...