Amber Leaf gets pack makeover

This information is for tobacco traders only

JTI has launched a new pack design for Amber Leaf Signature Blend, which is now available across all channels.

The new pack colour aims to reinforce the brand’s position in the market as a quality organically grown tobacco leaf offering, and will be supported by a trade press campaign and wholesale POR deals.

The refreshed pack has been rolled out across both the 10g 3-in-1 SKUs and 20g pouches with papers, with rrps of £3.81 and £7.32 respectively.

Jeremy Blackburn, JTI Head of Communications commented: “Amber Leaf continues to perform phenomenally well as it’s the number one RYO brand in all regions and has three of the top five best-selling RYO SKUs in the UK.”