Nestlé Confectionery is set to bring back its white chocolate version of Kit Kat Chunky (rrp 56p) for a limited sales period.
Having proved popular earlier in the year as part of the brand’s Chunky Champion campaign – eventually losing out to a Peanut Butter variant – the white chocolate Kit kat Chunky sold over one million bars and was actually the fastest selling of the flavours in some retailers. It received 30% of over half a million votes cast, with many fans declaring their love for it on Facebook and other online forums.
Nestlé UK Trade Communications Manager Graham Walker said: “With many consumers already fans of Kit Kat Chunky White, this is a great opportunity for retailers to capitalise on their desire to buy the product when it becomes available this month. To maximise sales be sure to display it in a high traffic area where shoppers can’t miss it.”