IRN-BRU XTRA on tour!
AG Barr recently announced the launch of IRN-BRU XTRA, the first permanent new product from IRN-BRU in 35 years. Packing a real punch, the category-boosting IRN‑BRU XTRA is full of extra taste but with no sugar.
An IRN-BRU XTRA Trade Roadshow will be coming
to a cash & carry depot near you…
Save the date – don’t miss out on…
Special one-day deals!
Exciting brand activity!
Competitions and prizes to be won!
ABOUT IRN-BRU XTRA
IRN-BRU XTRA includes even more of the IRN-BRU taste that consumers love but with no sugar. IRN-BRU XTRA has performed exceptionally well in consumer research with a high percentage of both Regular and Low Calorie carbonates consumers saying they would buy it,* demonstrating the fantastic incremental growth opportunity for retailers.
*LVA Quantitative research with regular and sugar free IRN-BRU drinkers, April 2016
