Westons Cider has added New Zealand-founded Ranga Alcoholic Gingerbeer to its portfolio.
Ranga will be brewed in the UK and Westons will drive all sales and distribution across the on and off-trade.
The introduction of Ranga follows a partnership between Westons and Dutch botanically brewed beer Lowlander in February 2020.
Darryl Hinksman, Head of Business Development at Westons Cider, sees Ranga resonating particularly strongly with younger drinkers: “We expect broadest appeal to be amongst experimental 25-38-year olds.
“The great news is that there’s lots of room for growth in the category as there are currently so few products sitting in this space.”
Ranga Alcoholic Gingerbeer (ABV 4%) is now available in 500ml glass bottles, complete with bright orange labels for maximum stand out in-fridge or on-shelf.
