Retailers should set recycling example, public says in Britvic survey

Together we recycle. Britain recycles.

An overwhelming majority of the British public (93%) think that it’s important that retailers set an example to others when it comes to recycling, with over half (53%) thinking retailers could do more to help consumers.

Those are the key findings of research from Britvic to understand the nation’s recycling habits, which it commissioned in support of Recycle Now’s ‘Recycle Week’ (21 to 27 September).

Sarah Webster, Director of Sustainable Business at Britvic, said: “Packaging is a part of our everyday life and often necessary to minimise food waste, but with differing materials, recycling labels and collection rules across councils around the UK, it’s understandable that people are confused.

“Recycling as much as we can is vital, and it’s important that we work with retailers to set the right example to help encourage good recycling habits. We are committed to effective recycling as part of our sustainability programme – that’s why we have chosen to be a donor for this year’s Recycle Week, as the theme, which is to thank the nation for continuing to recycle despite the current landscape and pandemic, resonates with our own values and wider aim of protecting the planet.”

The research also revealed that over two-thirds (68%) of consumers think that a Deposit Return Scheme (DRS) would encourage more people to recycle drinks bottles and cans.

“At Britvic, we are committed supporters of a well-designed GB-wide DRS and it’s time for us, along with the industry, to take responsibility to create a world-class scheme to support the drive towards a healthier planet that we can leave to future generations. Sustainability is no longer an option for businesses, it’s fundamental to future success,” added Webster.

Britvic recently made a £5m investment in UK sourced rPET to support its long-term plans, also committing to remove at least 500 tonnes of plastic weight by the end of this year. All its bottles and cans are recyclable.

Find out more about Recycle Week, and how to recycle on Recycle Now’s website.