Asda on the move into convenience

Asda is entering the convenience market through a trial with forecourt operator EG Group.

Branded ‘Asda On The Move,’ the proposition will initially roll out at forecourts in Ashby, Leamore and Primley in the Midlands.

The move follows the launch of the supermarket’s partnership with Uber Eats in July, which has now been expanded to 25 stores.