Sausage brand Wall’s is reinforcing its breakfast credentials with the launch of a new range of microwavable snacks. Rolling out to independent retailers on 10th September, this new line up comprises a Sausage Bap – served with a sachet of tomato ketchup – and a Breakfast Muffin, which contains a Wall’s sausage topped with an egg and cheese slice. Both are microwaveable and have an rrp of £1.99 (155g).
Predominantly targeted towards the working man, the breakfast range is designed to provide a tasty solution that people can eat on the move. Emma Calder, Senior Brand Manager, Wall’s Pastry, said: “Our new breakfast range enables those who have not traditionally had time to enjoy a cooked breakfast to do so in a quick, convenient and tasty format.”
The launch of the new breakfast range will be backed by extensive in-store and point-of-sale activity with additional digital and above-the-line activity to follow.
Wall’s launches microwaveable breakfast range