Nestlé has kicked off a landmark year for Milkybar with the launch of Milkybar Crunchy Pops, a bite‑sized white chocolate snack available now.
The newcomer pairs Milkybar’s signature creamy white chocolate with a crisp cereal centre and lands as the brand limbers up for its 90th anniversary.
Made with whole milk, Rainforest Alliance‑certified cocoa and no artificial flavours, Milkybar Crunchy Pops come in 90g resealable sharing bags.
The launch dovetails with Milkybar turning 90 in 2026. First introduced in 1936 in the UK and Switzerland, the white chocolate stalwart has evolved through bars, blocks, Giant Buttons and now a Maltesers‑esque format.
“It’s an exciting year for Milkybar, and Crunchy Pops are a special launch for us,” said Rachel Beaufoy, Marketing Manager at Nestlé Confectionery. “We’ve combined a delicious crunchy texture with our creamy white chocolate to create a treat we think people will love.”
