‘Urban’ design for B&H White

JTI is introducing a range of limited edition pack designs for Benson & Hedges (B&H) Silver and White Slide (rrp £7.07). Three ‘urban’ designs, featuring a modern mirrored effect and a series of motifs, will be available nationally on packs of B&H Silver and White Slide for a six week period from mid-December.
The designs utilise the innovative slide pack format, with the motifs only revealed on the inner frame once the pack has been opened. Each of the three designs reflects urban nightlife scenes, with images including headphones, a speaker, and a crowd dancing.
Jeremy Blackburn, JTI’s Head of Communicatons, says: “B&H Silver and White Slide continue to grow their share of the sub-Premium cigarette sector as existing adult smokers opt for quality yet affordable cigarettes. The new pack designs position the B&H Slide range as a modern alternative for those choosing to down-trade out of Premium – creating a valuable profit opportunity for retailers.”

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