JTI is extending its B&H Blue range with the launch of B&H Blue Superkings 18s (rrp £5.99).
Two variants are being rolled out: B&H Blue Superkings 18s and B&H Sky Blue Superkings 18s.
Jeremy Blackburn, JTI Head of Communications, commented: “B&H Blue Superkings 18s is a timely launch, with superkings currently holding a 40% share of the Value segment, and 19s and 18s pack formats accounting for over 50% of all cigarette sales. The competitive price point will also ensure B&H Blue continues to be a must-stock line for retailers.”
