Bakery manufacturer Cuisine de France has revamped its pack design and logo to give the brand a fresh look and feel for 2013. The distinctive Cuisine de France logo has been updated to exude a more modern feel, while still retaining the brand’s identity and keeping it easily recognisable for consumers by incorporating both old and new elements into the design. The signature Cuisine ‘wheat sheaf’ has also been integrated into the brand’s packaging, making for a stronger identity and emphasising the classic red and blue colour scheme throughout.
Larger windows have been introduced on all Cuisine de France’s product bags and the background colour toned down from white to cream, allowing the contents to speak for themselves with better visibility for shoppers. The multi-buy doughnut bags have been reduced in size, again with a larger window, and all products will now be labelled with the ‘fresh’ message to really drive home the brand’s quality to consumers. On the newly designed baguette packaging, shoppers will now also find clearly marked health benefits and recipe ideas to try out at home.
Laura Smith, Brand Communications Manager for Cuisine de France, said: “This redesign is a really important update for Cuisine de France. The new-look packaging puts a real focus on our fantastic products, and lends the brand a warmer, bakery-style feel that should resonate with shoppers looking for high-quality, fresh products from their retailers.”