Glacéau Vitaminwater, the enhanced water from CCE, is getting a makeover with the release of a reformulated range this winter. From this month, all variants will contain a new stevia-based sweetener, from a natural source. The stevia-based reformulation will trim calories (by 30Kcal per bottle) and cut sugar levels by 30%. The drinks will still be made with spring water, all natural flavours and no artificial colours. The new formulation will hit stores this month and the existing range will be phased out.
Aside from the stevia innovation, all eight tasty variants will feature a revised blend of vitamins and minerals to support a balanced diet and healthy lifestyle.
As part of the revamp, new labels will launch featuring quick reference icons designed to highlight on the outside, all of the nutrient benefits that are inside. The labels will also showcase the new ingredients and continue to feature the brand’s tongue-in-cheek personality.