Following the recent publication of its Wine Category Guide, Today’s Group has launched a Craft Beer Guide for independent retailers, developed in conjunction with Today’s Plan for Profit and leading craft breweries. A version geared towards wholesalers is also available.
The brochure is designed to introduce retailers to the growing craft beer category and offers advice on turning a store into a key destination for craft beer. Tasting notes and a core range shopping list are also included.
A spokesperson for Today’s said: “This strategy-based guide is designed to equip retailers with the knowledge to be successful and to confidently sell this new and exciting category.”
Both the retailer guide and wholesaler guide can be downloaded from the Today’s website.
