Border Biscuits has added a Dark Chocolate Ginger variant to its Mini Pack range, which will be available later in the month.
The new Mini Packs include two individually-wrapped biscuits, coated in thick dark chocolate and delivering a hot hit of Nigerian ginger.
Lesley Ann Gray, Brand and Marketing Manager, Border Biscuits said: “Recent Kantar data shows that our Dark Chocolate Gingers are the nation’s favourite chocolate ginger biscuit and we produce over 20 million every year.
“We hope that the addition of our bestselling variety will further boost sales of Mini Packs which continue to go from strength to strength, reporting a 21% increase in volume and 20% increase in value. We have invested in the Mini Pack range with a trade advertising campaign to ensure high visibility and awareness of the product, making it a must stock range.”
The Mini Pack range is available from wholesalers in boxes of 48 or 100 and also includes Viennese Whirls, Divinely Choc Chip Cookies, Crunchy Oat Crumbles, Butterscotch Crunch and Choc Chip Shortbread.
