Tetley has unveiled its first on-pack promotion in six years, which encourages shoppers to “send your loved one a free cuppa on us”.
Appearing on packs of Tetley Original 240s and 80s, the offer is about being able to show a loved one that they are thought about and cared for. Scanning a QR code printed on the promotional packs will link to a form to have a small set of tea samples sent to someone special, with a warm personalised message.
The promo is supported in-store and in-depot with pre-filled shippers and shelf strips. Furthermore, a mix of PoS is available to support the promotion within convenience, as well as print and digital assets.
“Having been kept apart from those that we love and care about, the normal act of sharing a caring cup of tea has not been that easy to do for many,” said Apoorva Goyal, Senior Brand Manager for Tetley. “With advice to remain cautious through the autumn and winter seasons, our promotion is a warm way for people to connect with their loved ones and give their zoom cuppas an extra lift to bring a smile.”