Nisa launches pre-sell event for spring

Nisa has launched its pre-sell event for spring – the second largest retailing opportunity of the year.

The symbol group’s range, which is available to order from tomorrow (8 October), combines Co-op own-brand alongside branded options.

The range features favourite lines and a wide selection of new products, including an Easter NPD from Galaxy that is exclusive to Nisa and Co-op.

This year’s brochure also includes details of ‘Ways to Win’ this season and highlights the all-important must-stocks for 2022. It also sets out plans and suggested products for early, mid, and late season, and provides key insights and category management advice to support partners get the very best out of the period.

Printed brochures have been despatched to retailers and the brochure is also available online via Nisa’s order capture system.

Chris Walker, offline marketing manager at Nisa, said: “After Christmas, Easter is the largest retailing opportunity and it’s not just Easter but the whole of Spring that has now become a key trading period in the year.

“There is an abundance of NPD featured in our brochure, including a Nisa and Co-op exclusive, and these products should really drive excitement among shoppers and offer a point of difference to our partners.”