Mentos has launched ‘Unbeaten on Taste and Flavour,’ a new £1.5m campaign that champions the brand’s Product of the Year 2024 Paperbottle Pure Fresh Gum range.
Running until September, the campaign includes out of home, shopper, radio, video on demand, social media and influencer activities – with an expected reach of more than 51 million adults across the UK.
Sarah du Plessis, Senior Brand Manager for Mentos, commented: “Fresh off the back of our Product of the Year win, we’re delighted to have claimed the top spot in consumer sensory taste tests, thanks to the delicious flavour punch from the first chew to the last.
“We’re going all out with our latest campaign to make sure everyone knows about it and to ensure the nation makes Mentos Pure Fresh Gum their first choice when buying gum.”
