Tapping into growing demand for sour and fruity sweets, Perfetti Van Melle’s lollipop brand Chupa Chups has launched a new jelly sweets range.
The range comprises of Sour Mixed Belts, Sour Apple Belts, Sour Strawberry Belts, and Strawberry Laces. All are available now in outers of 18 x 90g hanging bags with an RSP of £1.25 each.
An organic social media campaign supports the launch, to build awareness among the teen shopper demographic.
As well as being the UK’s number one lollipop brand, Chupa Chups is doing well in the jelly sweets category, with a 44% growth driven by its Cherry & Cola Stix.
Kim McMahon, Brand Manager at Chupa Chups, said: “Shoppers are looking for more excitement from their favourite lollipop brand, and our latest launch is perfectly positioned to satisfy cravings for bold and sour flavours, offer more variety in the category and delight existing fans of iconic Chupa Chups flavours.”
