McCain has unveiled a brand-new recipe for its signature Home Chips – giving consumers what it says is “the crispiest, fluffiest and tastiest chip on the market”.
The new recipe follows three years of development, including line trials and in-depth consumer research.
McCain Home Chips have the highest penetration of any chip in the category (27%).
McCain Marketing Director, Mark Hodge said: “As a brand, it fills us with pride to see that our Home Chips have remained the nation’s favourite chip for over 20 years. However, we never rest on our laurels and recognise that there is always work to be done to make our chips even better. That’s why we’re so delighted to launch our new recipe – a crispier, fluffier and tastier chip that we know our consumers will love even more!”
