Staropramen is back on TV screens with a brand-new ad and summer marketing campaign, ‘The Dollycoaster’.
Live now, the 30-second TV spot features Staropramen brand ambassador and international film star Orlando Bloom, who takes viewers on a journey through Prague on a wheeled cart used to mount movie cameras – known in the business as a ‘dolly’.
Shot on location in the Czech capital, the ad celebrates themes of craftsmanship and dedication to mastering passions. It showcases both Staropramen and Staropramen 0.0%.
The ad is running across Amazon video-on-demand until the end of August, with precision targeting on relevant Amazon Originals, action, thriller and Bloom’s own back catalogue.
It is supported by a full marketing campaign including social activity across Facebook and Instagram, directing shoppers to major Staropramen stockists.
