Purity Soft Drinks is expanding its Juice Burst range with the launch of Juice Burst Tropical Sour.
Launching in a 100% recyclable 330ml bottle format from August 2025, the latest innovation brings the on-trend sour flavour profile to the fruit juice category.
Like all Juice Burst SKUs, Tropical Sour provides consumers with one of their five-a-day in every bottle, with no added sugar or artificial colours, flavours or sweeteners. School-approved and HFSS-compliant, Juice Burst is the number one bestselling juice drink range in English secondary schools.
The launch is supported by paid social media across Facebook, Instagram and TikTok, as well as out-of-home advertising.
