Spar has unveiled a new selection of own-label products designed for the ‘tonight’s tea’ meal occasion.
Available from today (10 September 2020), the range includes Spar Brand pizzas, chilled breads, ready meals and an array of prepared vegetables.
In a first for Spar, it has developed a simple ‘mix and match’ evening meal deal for two at a price of £5. The main and side combinations create more than 40 different dinners that are easy to prepare.
Spar’s evening meal range comprises protein, meal accompaniments, pizza, pasta and pasta sauce and complete ready meals. Ten new products are being added: three ready meal lines, four prepared veg lines, two pizzas and one chilled flatbread.
The launch is supported with POS, social media, e-newsletters, Spar in-store radio, bulletins and in merchandising guides.
Myles Mersh, Spar UK Assistant Brand Manager, said: “We’re confident our new mix and match scheme will be a great hit with Spar shoppers.”