Nisa has launched its licensed Christmas range pre-sell.
Nisa partners have already placed orders for the ambient and chilled categories, and online ordering for the range of seasonal tipples is now open until the end of September.
Copies of the printed brochure will be arriving by post with retailers this week.
The brochure offers an extensive gifting range which caters for all customer budgets and includes a new range of seasonal packs, wine boxes and all the essential key branded mid packs of lager and cider.
It also contains some helpful insights designed to help them when making decisions on what to stock this Christmas.
Chris Walker, Marketing Operations Manager at Nisa, said: “Two-thirds of shoppers celebrate Christmas at home and with the likelihood of continued impact from Covid-19, stocking a credible own-brand range this Christmas is going to be more important than ever for Nisa partners.
“What’s more, with the uncertainty surrounding the hospitality industry and prospect of more home celebrations taking place, this year’s pre-sell includes a new range of seasonal packs which are great for sharing and offer great value for customers.”