Spar Brand has revamped its cake range and added nine new on-trend products, in a move to capitalise on the trends for snacking, sharing and food on-the-go.
New to the cake range are three mini bite tubs and four loaf cakes, as well as two cake bars.
In addition to the new products, all four muffin flavours have been reformulated with a new and improved recipe.
Spar has also repositioned its cake bars range to bring the range more in line with the market and now offers a Chocolate Brownie, Millionaire’s Shortbread and All Butter Flapjacks.
Tapping into on-trend flavours for shoppers, there are also four cupcakes including the Belgian Chocolate cupcake which is available all year round and three new limited-edition cupcakes: Raspberry Unicorn in Spar stores now, Salted Caramel which will be available in the winter and Lemon Mini Egg cupcakes available next year.
The Spar cake range is growing significantly ahead of the market, with Spar own-label cake growing at over 3%, said David Armstrong, Head of Spar Brand.
“Snacking is an important growth category for Spar stores,” he added. “The demand for cakes and snacks is rising and these products are great for on-the-go indulgence. With this range busy consumers can treat themselves to a delicious cake or snack on-the-go.
“To make the most of this opportunity, our cake range now features mini bite tubs, all priced at £2 to show the great value our tasty treats offer.”