Stone the crows

Joe Baines

Say what you like about Tesco, they clearly know their stone fruits.

UTC can confirm that Tesco has been named ‘Stone Fruit Retailer of the Year’. As if that wasn’t commendable enough, this is the second year running that they’ve won the highly-coveted accolade.

The award was made by South African growers association HORTGRO for Tesco’s “innovative activities” that included on-pack labels, online promotions and featuring South African stone fruit on the staff canteen menu.

Keeping a firm grip on the trophy is Joe Baines, the man with the best job title in the world – Tesco Stone Fruit, Top Fruit and Cherry Buying Manager. He said: “Stone fruit changes incredibly quickly and dynamically throughout the season. You have to be aware of what’s happening as it happens.”Under The Counter