New Curly Wurly Squirlies PMP debuts

Curly Wurly Squirlies

Following its launch in the summer of 2017, Cadbury Curly Wurly Squirlies has unveiled a new £1 price-marked pack.

Having generated £6.6m in sales since launch, Squirlies are now Mondelez International’s sixth most popular sharing bag on the market. The total Curly Wurly brand is also now the third most popular treat in the Cadbury Parents to Kids range, with sales of £9.9m.

Mathieu Maggi, Brand Manager for Bitesize at Mondelez, said: “The £1 PMP is an ideal format for driving impulse sales from both existing shoppers and those new to this Cadbury treat.”

Cadbury Curly Wurly Squirlies is available now in cases of 10 x 95g £1 PMPs and plain packs (RSP £1). It is also available in cases of 10 x 110g plain packs (RSP £1).

For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email or visit

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