Smirnoff Cider gets more fruity

Smirnoff fruit cider

Diageo is extending its Smirnoff Cider offering with the introduction of a new Mandarin & Pink Grapefruit variant, available to order in the off-trade now.

Also, the existing Passionfruit & Lime and Raspberry & Pomegranate variants are launching in a 330ml can multipack format.

Katie Hunter, Innovation Commercialisation Manager at Diageo GB said: “Our new Smirnoff Cider flavour aims to drive excitement and growth into the flourishing Fruit Cider category, with a refreshingly citrusy flavoured cider which is which is less sweet and more lightly carbonated than similar products on the market.

“In addition, the new can formats will make the range an even more compelling offering for retailers, enabling them to unlock the full potential of the cider category.”

Smirnoff Cider Mandarin & Pink Grapefruit will be available in cases of 8 x 500ml bottles, with an RSP of £2.19 each. The new can multipacks (RSP £10) are available for the existing Passionfruit & Lime and Raspberry & Pomegranate SKUs, each containing 10 x 330ml cans.