Sharp’s unveils alcohol-free Doom Bar Zero

Sharp's Doom Bar Zero

Sharp’s Brewery has launched a 0.0% ABV amber ale to complement its flagship beer Doom Bar.

Doom Bar Zero will be available in 500ml bottles from Bookers in September.

James Nicholls, Marketing Controller at Sharp’s, said: “We feel that Doom Bar Zero redefines the quality standard of the category, and are proud that as a truly alcohol-free option, Doom Bar Zero can fit your lifestyle, when it suits you.

“Doom Bar at 4% is probably the most successful amber ale of recent times, growing from our first brew on a small kit in 1996 to achieving the UK’s no.1 cask ale position in under 20 years. We are excited to now be expanding the range and bringing more choice to consumers with Doom Bar Zero.”

The launch means Sharp’s parent company Molson Coors now offers alcohol-free options in lager (Cobra Zero and Bavaria 0.0%), Cider (Rekorderlig Alcohol Free) and ale.