Ferrero innovates for festive season

Ferrero products

Ferrero has revealed an array of new products across its seasonal portfolio of novelties, figures and boxed chocolates for Christmas 2020, as part of a total £3m investment in confectionery and spreads.

Kinder Surprise’s 75g Santa figure (RSP £3.03) was the number one novelty at Christmas in impulse last year, and 2020 sees the addition of new toys in the form of eight festive friends who can all link up to make one big team. A 36g version (RSP £1.89) includes models of Santa, a penguin, a snowman and a bear.

The Kinder Surprise 100g Egg (RSP £6.35) contains toys from the new ‘Reindeers in Lunapark’ range that can spin, twist and move. The larger Kinder Surprise 220g Egg (RSP £12) has been updated with two new toy ranges: Magical Enchantress and Jungle Trucks.

Kinder Chocolate has extended its fluffy toy novelties range, with the addition of a Squirrel and a Sloth (both RSP £7.51). The new figures sit alongside the returning Reindeer and Polar Bear. There are also new Kinder Chocolate 55g and 110g hollow Santa figures (RSPs £1.50 and £2.50 respectively), made of milk chocolate with a milky white lining.

While Kinder has the lion’s share of the NPD, Ferrero has introduced a new façade design to its advent calendar range. The 271g Collection Advent Calendar (RSP £14) is set apart from other calendars on account of its “unique opening” and holds an assortment of Ferrero Rocher, Raffaello and Rondnoir products.

In spreads, Christmas 2020 will see new Christmas jumper pack designs across 200g, 400g, 750g & 1kg jars of Nutella.

Levi Boorer, Customer Development Director at Ferrero, commented: “Innovation is always important in generating excitement in the category, so we believe that the combination of our best-selling all-year-round products with new seasonal launches will help to excite shoppers over the festive period.”