Madrí Excepcional is encouraging shoppers to embrace the spirit of Madrid this summer through a nationwide search for the new face of the brand.
The campaign follows research commissioned by Madrí Excepcional which found 65% of Brits would consider taking a career break in return for the opportunity to try their dream job.
At the centre of the activity is the Chulapo character that appears on every bottle, pint and can. Known by many consumers as the ‘Madrí Man’, the character is based on the likeness of Madrí Excepcional co-founder Carlos Garcia.
As part of the promotion, one consumer will be selected to take part in a ‘Sab-beer-tical’ and become the new face of Madrí Excepcional. The winner will receive a prize package worth more than £5,000 while representing the brand throughout the campaign.
To enter, consumers must follow @MadriExcepcional on Instagram and submit an original image, video or reel showing their passion for the brand using the hashtag #MadriMan.
The winner will receive an all-expenses-paid trip to Madrid, a year’s supply of Madrí Excepcional and Madrí Excepcional 0.0%, professional pouring training, a WSET Level 1 in Beer qualification, and a limited-edition run of personalised bottles featuring their likeness.
Applications are open now and close at 23:59 on 23 August. The competition is open to UK residents of all genders aged 25 and over.
