A distinct new brand to help consumers identify Scottish dairy products has been unveiled by First Minister Nicola Sturgeon.
The First Minister was joined by Rural Affairs Secretary Richard Lochhead at the Royal Highland Show to give visitors a first taste of the new brand, named Scottish Dairy.
Scottish Dairy is a key part of Scottish Government plans to help boost the dairy industry after falling milk prices caused difficulties for farmers in recent months. It has been developed by the Scottish Dairy Growth Board headed up by Paul Grant, the Chairman of Scottish jam company Mackays.
The logo will be added to products such as cheese and butter and, as well as signposting shoppers to Scottish produce, will help retailers and overseas buyers boost the profile of Scottish dairy produce.
The First Minister said: “I want to put the spotlight firmly on our fantastic produce for retailers in Scotland and buyers from around the globe. This new brand will help consumers support Scottish producers and help in marketing our excellent produce abroad.”
Lochhead added: “The dairy sector is vitally important to Scotland and the Scottish Dairy Brand is all about added value – it highlights there is so much more to the sector than just milk alone.”
Grant is excited about the potential opportunities the project offers, and commented: “We have now identified great brands, products with potential, and also secured two leading UK Dairy consolidators to take products to market. This should have a significant impact on the success of the Scottish Dairy brand.”