Robinsons doubles down on berries

Robinsons Fruit Creations Blackberry & Blueberry

Squash brand Robinsons has added a blast of berry flavour to its Fruit Creations range with the launch of a new Blackberry & Blueberry variant.

Robinsons Fruit Creations Blackberry & Blueberry is available from February 2020 in cases of 12 x 1-ltr PET bottles with an RSP of £1.99.

Described as “providing a premium taste designed to suit adult taste buds,” the new flavour contains twice the fruit of the core range with no added sugar.

Brand owner Britvic recommended siting it alongside the core Robinsons range to encourage shoppers to trade-up.

Phil Sanders, Out of Home Commercial Director at Britvic, commented: “As the latest addition to the Robinsons Fruit Creations portfolio, the Blackberry & Blueberry flavour will build on the great success of this range, which won Product of the Year 2019 in the UK’s biggest consumer survey of product innovation for the soft drinks category.”

For more information call Britvic on 0345 7581781 or visit britvic.com.