Three retailers could win a summer’s supply of Robinsons Ready-to-Drink and £1,500 to revamp their store with Carlsberg Britvic.
Retailers will be automatically entered into the competition when they visit Carlsberg Britvic’s At Your Convenience website and pre-order Robinsons Ready to Drink shelf units.
The latest Orange & Mango variant brings together the popular taste of orange which already makes up 37% of Robinsons sales [1 Nielson IQ RMS, GB_Total Coverage, Value Sales, Robinsons Squash, Orange Flavoured Drinks, Carlsberg Britvic Defined, 52 w/e 22/03/25] with on-trend mango, creating a full-on fruity drink made with real fruit and no added sugar. Designed to bring a more exciting twist for those seeking an alternative to plain water, it joins Blackberry & Blueberry and Raspberry & Apple, the brand’s number one product growing 10.5% in value year on year [2 NielsenIQ, RMS, Sales Value, GB Total Coverage, Total Single Serve Drinks, Total Robinsons RTD Raspberry & Apple flavour, 52 w/e 07/06/25].
“The launch of the competition is a way to thank and support our retail partners,” said Ben Parker, VP Sales – Off Trade, Carlsberg Britvic. “With the arrival of our new Robinsons Orange & Mango Ready-to-Drink flavour and the key trading season fast approaching, it’s the perfect time to boost visibility and attract shoppers. Ready-to-Drink formats are a key footfall driver for the channel, offering an instant refreshment hit on warmer days. The Robinsons Ready to Drink range continues to gain momentum, growing ahead of the category [NielsenIQ, RMS, Sales Value, GB Total Coverage, Total Single Juice Drinks, 52 w/e 24/05/25] and we’re focused on helping retailers capitalise on this momentum for their most successful summer yet.”
