Robinsons and Fruit Shoot have launched ‘Win Your Summer Wheels’ – a new on-pack promotion that gives shoppers the chance to claim thousands of Halfords vouchers for bikes and scooters.
The promotion runs until August and features a simple scan-to-win mechanic. Shoppers need to buy a qualifying pack of Robinsons Core, Ready-to-Drink, Fruit Creations or Fruit Shoot and upload their receipt for the chance to win. Every purchase also gives customers £5 off when they spend £20 on cycling products online at Halfords.
Supported by in-store activations and displays, the promotion coincides with the launch of ‘Real Love in Every Drop,’ a new Robinsons campaign that reinforces the brand’s mission to unite families through shared moments.