Robbie Williams has partnered with Australian alcohol-free beer brand Heaps Normal, becoming both an investor and creative collaborator as the company expands into the UK.
The singer, who has been sober for more than two decades, discovered the brand while touring Australia and was drawn to its ethos and cultural impact. “Teaming up with Heaps Normal is personal for me,” he said. “I love the ethos of the Heaps brand, and I’m excited for what we’re going to achieve together around the world.”
Founded in 2020, Heaps Normal is Australia’s leading independent non-alcoholic beer brand. Its range includes Quiet XPA, Another Lager and Half Day Hazy, now available in more than 170 UK pubs and retailers.
Williams will work with the brand on creative campaigns and new product ideas aimed at encouraging more honest conversations around drinking habits.
