Jamie Dornan has returned as the face of Diet Coke, diving into cold-water swimming in the brand’s latest ‘This Is My Taste’ campaign.
A new advert sees the Irish actor take an icy dip while celebrating individuality and self-expression. In the tongue-in-cheek spot, Dornan sips a Diet Coke before heading into open water wearing silver branded trunks. Along the way, he encounters a bird watcher, a radio-controlled boat, a brass band and a paddleboarder – each representing different ways people take an eight-minute break to embrace their own tastes.
Tara Byrnes, Senior Brand Manager for Diet Coke GB&I, said Dornan’s authentic enthusiasm made him the ideal choice for the campaign’s next chapter. “He inspires others to embrace what they love,” she said. “We’re inviting fans to take a break and celebrate their unique tastes through the brand new in-app can personalisation tool – visit the Coke app to create yours today.”
