Red Star Brands has unveiled Four Loko Remix, a range of vodka-based RTDs launched in response growing demand for higher-ABV options among drinkers aged 21 to 34.
The range debuts in two SKUs – Peach Pulse, a bold peach flavour with a vibrant kick, and Berry Blitza, an intense, full bodied berry variant. Both are 12% ABV and come in sleek 330ml recyclable, resealable Tetra Pak cartons (RSP £4.50).
The two flavours are uncarbonated and caffeine free to deliver a cleaner sip and a longer drink, while the lightweight Tetra Pak format is designed for portability and on the go occasions. Bright, high impact pack designs aim to maximise standout on shelf and drive impulse purchases in store.
The range is available now. Launch activity includes a suite of POS materials and FSDUs, alongside a nationwide user generated content push across Instagram and TikTok with gifting boxes for the two Remix SKUs and personalised merchandise.
Ryan McCann, Director at Red Star Brands, said: “High ABV brands have added over £68m to the category in the last year and are growing at +103% in the L12wks which offers retailers some fantastic opportunities to capitalise on this trend.
“With high ABV RTDs increasingly popular in nightclubs and at parties and social gatherings, we’re confident Four Loko Remix will be a big hit with consumers seeking the next big RTD experience.”
