West Cornwall Pasty Co has launched a Steak & Guinness Pasty, billed as the first Cornish pasty of its kind.
Available now, the hand‑crimped pasty combines Guinness‑marinated steak chunks, smoked bacon and vegetables in a rich gravy, encased in a glazed, flaky pastry. As with all West Cornwall Pasty Co pastries, it is made in Cornwall for in-store bake-off.
Launch support includes digital out‑of‑home advertising, targeted POS materials and a Sky digital advert.
Hot food-to-go operators can order the new pasty and request POS by contacting the Samworth Brothers – Food For Now sales team on 0116 236 1640 or hello@foodfornow.co.uk.
