Red Bull has revealed its latest Summer Edition, Citrus Zest, as it continues to focus on seasonal flavours and occasions.
Available now, Red Bull Summer Edition Citrus Zest features the flavour of Sudachi lime, a small, acidic citrus fruit from Japan, and comes in a bright yellow can designed to stand out on shelf.
It comes in single 250ml cans (plain and price-marked), Sugarfree 355ml and 473ml cans, as well as a 4 x 250ml Sugarfree multipack. RSPs are £1.80 for the 250ml can, £1.75 for the 250ml PMP, £2.20 for the Sugarfree 355ml can, £2.75 for the Sugarfree 473ml can and £5.75 for the Sugarfree 4 x 250ml multipack.
The launch will be supported by a ‘Work Off. Summer On’ marketing campaign from June, spanning out of home, social media and sampling activity. The activity ties into key summer moments including sport, festivals, pub gardens and Red Bull-owned events.
The new variant builds on strong consumer appetite for citrus flavours, with Red Bull aiming to replicate the success of last year’s Summer Edition, White Peach, which ranked among the top-performing FMCG new product developments in 2025.
It follows the launch of Red Bull’s first UK Spring Edition, Cherry Sakura, earlier this year. Ongoing innovation has also supported incremental growth across Red Bull’s wider Editions range.
