Thatchers has extended its Low & No cider range with the launch of Thatchers Blood Orange 0.0%.
Made using the same dessert apples and cidermaking approach as the original Thatchers Blood Orange, the new 0.0% variant has been developed to deliver the same depth of flavour without alcohol. Thatchers Blood Orange was the leading cider innovation of 2022 and remains the fastest-selling four-can fruit cider in mults.
Thatchers Blood Orange 0.0% is available now in 500ml glass bottles at a £2 RSP and 4 x 440ml can packs at a £4 RSP from Tesco and Booker, with wider rollout to follow.
The launch is backed by brand investment including TV and digital advertising, sampling activity and in-store support.
