Pimm’s has introduced three new flavours to its Cider Cup range – Summer Fruits, Mango & Passionfruit and Plum & Red Apple.
The new variants follow the successful launch of Pimm’s Cider Cup Strawberry & Cucumber in June last year, which quickly became the no.1 selling cider innovation after eight weeks in the market.
Available now across all channels, the full range comprises Strawberry & Cucumber, Plum & Red Apple, Summer Fruits and Mango & Passionfruit, all uniting Pimm’s No.1 spirit, British cider and a hint of fruitiness.
Claire O’Neill, Innovation Commercialisation Manager at Diageo, said: “Summer is a key sales moment for cider and as a brand long-associated with everything British, Pimm’s Cider Cup is a must-stock ahead of moments of national celebration including Wimbledon.”
Fruit cider is the fastest growing segment within the cider category, experiencing double digit growth, with Pimm’s Cider Cup showing the best rate of sale of all cider innovation in 2015 in the off-trade.
Each variant in the Pimm’s Cider Cup range has an rrp of £2.29 per bottle, available in cases of eight.
