Maxxium’s long-standing Managing Director Huw Pennell is leaving the company to take up a newly created role with Edrington, one of Maxxium’s shareholders. Pennell will assume his new role as Edrington’s European Regional Managing Director effective 1st April 2015. An announcement will be made on his successor in due course.
Pennell has worked with Maxxium UK for 16 years, the last 10 as Managing Director. He has over 28 years’ experience in the drinks industry and was previously Marketing Director at Maxxium. Pennell sits on the Executive Board of the Wine and Spirits Trade Association and was awarded Scottish Marketer of the Year in 2007.
Pennell commented: “I am immensely proud to have been a part of this business from the very beginning. Maxxium houses a portfolio of great brands and a strong team of talented and experienced people that will continue to deliver exciting plans across the portfolio and ensure the company’s continued success.”
Edrington’s Commercial Director, Scott McCroskie said: “Huw’s knowledge, experience and leadership style will be of great benefit to Edrington. We are excited to welcome him to the business.”
